April Masini: The Philanthropist Who Out Maneuvered A Prime Minister, Commanded Army, Won Global Acclaim and Recognization, Was Thanked with Her Own Day on the Calendar —- and then Walked Away from It All 
Todays ‘help’ industry is one where guidance is offered to fuel reader engagement, to promote pay-per solution services and advice platform membership purchase options. Straight forward, honest answers and real solutions are difficult to find. Rarer still is finding genuine help without a price tag attached. Most readers are left searching for answers, feeling lost and seeking direction.
Into this landscape of commodified vulnerability steps April Masini, known by millions as ‘Ask April’ and founder of Relationship Advice Forum, not with another revenue-driven app, but with a radical antidote: truth, sponsored entirely by herself.
Is it realistic to expect someone in the folded paper map business — whose success or failure is based upon map sales —- to tell it’s customers there’s a navigational app called Waze?
April Masini says the answer is, ‘no’.
And with that, as unexpectedly she had left the advice world seven years ago, April Masini was back.
April Masini: A Philanthropist Unlike Any Other
April Masini’s career is a chronicle of achieving what others deemed unfeasible, long before she ever gave a piece of relationship advice, with her early work in the entertainment setting a relentless standard for excellence, innovation, and transformative impact.
(NOTE: INSERT DUKE UNIVERSITY SCREENSHOTS HERE)
So powerful was April Masini’s impact that Duke University now features April, the three television and film deals she made, and the corresponding legislation she helped draft, in its Environmental Humanities program.
The Hijacking of Baywatch
April Masini’s hijacking of Baywatch from Australia for Hawaii is a bona fide legend in the entertainment industry that no one saw coming.
In 1999, the world’s #1 most watched action-adventure television series was embroiled in a real-life, high-stakes, high-powered, international, political drama that no one saw coming.
It did not matter that, in Australia, scripts had been written and actors cast or that Baywatch’s creator and executive producer had his bags packed and airline tickets arranged for a scheduled meeting with Prime Minister John Howard. When the head of a major country makes a front-page headline announcement that’s been printed and read worldwide, like Prime Minister Howard’s proclamation, “Australia Has Won The Battle for Baywatch” — it typically means it’s a done deal.
But there is nothing typical about April Masini.
Against all odds, April Masini got Gregg Bonann (whom she had never met) on the phone and learned Baywatch’s three top “must-haves.” Less than 18 hours later, April delivered, convinced Gregg to cancel his scheduled meeting with Prime Minister Howard and fly to Hawaii for a meeting with Governor Cayetano instead.
Groundbreaking legislation (co drafted by April) was passed, Baywatch added Hawaii to its name, and made history.
As Baywatch creator Gregg Bonann later noted, “April is precedent-setting. She’s a game-changer. She proved that a private citizen, fueled by belief and a refusal to accept ‘no,’ could outperform the diplomatic machinery of nations.”
Note: April Masini accepted no compensation for her work with Baywatch.
Donald Trump’s Miss Universe: The Army That Proved Purpose Trumps Profit
“April’s events have set the bar. This is the standard by which all others will be measured.” — President Donald Trump, then-owner of Miss Universe
Producing major events at scale is difficult under any circumstance. Doing it with hundreds of volunteers, limited time, no budget and the pressure of a global audience requires more than coordination. It requires belief strong enough to become contagious.
April Masini, supported by what came to be known as April’s Army, turned a global entertainment event into civic moment and cultural legacy, with two broken state records.
April’s Army, comprised of over 500 unpaid and inexperienced volunteers, proved to out preform the paid professionals previously hired by Miss Universe. April and her Army delivered nine back-to back, unique, world class events including Hawaii’s largest weekday parade in history and “Share Aloha with the World” the largest and most successful statewide children’s contest in history.
More than a record breaking contest, “Share Aloha with the World” turned the world’s biggest beauty pageant into a statewide learning experience; catapulted six Hawaii children into local stars and transformed Hawaii’s eight state airports into children’s art museums —- forever.
President Donald Trump, then-owner of Miss Universe spent over three hours personally thanking each member of April’s Army individually. His words were memorable to all; life-changing for some.
“I have hired the biggest companies in the world. You have out done them all. You should feel very proud. You are THE BEST.” — President Trump, to April’s Army
Blue Crush: April Masini’s Historic Gift For A Lifetime.
April Masini’s ability to identify opportunity reached a defining level with Universal Studios and Blue Crush, making a historic deal (as a private citizen) to benefit a state.
At the time, no precedent existed for a cross-promotional agreement between a U.S. state and a major Hollywood studio. Such a collaboration required navigating legal, commercial, and governmental complexities that had yet to be defined. April Masini did not follow an existing model. She created one.
April’s deal with Universal Studios for Blue Crush pioneered the first-ever cross-promotion between a U.S. state and a Hollywood studio — and what makes it all the more remarkable is that April was acting as a private citizen, not a government employee, when she negotiated and signed it.
The historic terms — including the never-before-done state–studio cross-promotion and the gift in perpetuity to Hawaii of Blue Crush film footage and all marketing collateral — are specified in her personal contract with Universal Studios. Hawaii received global marketing exposure alongside the film’s worldwide release, and those unprecedented rights were secured in perpetuity and royalty-free. Blue Crush remains the primary marketing footage used by the United States Department of Commerce to market Hawaii to this day — more than two decades later. A private citizen negotiated rights that a government has relied upon ever since.
April’s accomplishments did more than strengthen tourism and shape Hawaii’s film industry — they changed Hawaii’s trajectory.
April “almost single-handedly reviving Hawaii’s television and film industry,” said Governor Benjamin J. Cayetano.
Hawaii didn’t thank April with a plaque.
They didn’t give April a gold watch.
Hawaii gave April a day.
June 4 is ’Masini Day’
Honolulu Mayor Jeremy Harris and City Council Chairman established an annual, “Masini Volunteer of the Year Award”, the most prestigious award one can win in Hawaii.
Who would leave an acclaimed career in a state where your name is a calendar day? Who leaves house-hold name level success, the power to influence public policy, credibility that opens any door, recognition that raises millions with a call and popularity that sways elections — relocates across the world and restarts in an unknown industry.
Ask April.
April Masini Answers A Call That Changed It All
April Masini had become synonymous with Baywatch and Miss Universe in Hollywood circles and much of Los Angles at large. Which might explain the unsolicited and unexpectedly unusual call April received from the Los Angeles Learning Annex, requesting she consider teaching a course for men on how to attract and date high-profile women, like those in Miss Universe and seen on Baywatch.
Although she had never taught before, April accepted the opportunity and wrote a script titled Date Out of Your League. The class sold out in under three hours and the single workshop for men set a series of momentum building events into motion.
What followed was not a transition. It was a phenomenon.
The Ask April Phenomenon: When Honesty Became a Media Empire
When April Masini shifted her career focus to relationship advice, her first in-person seminar sold out in under two hours. The signal was unmistakable. What followed was one of the most significant — and least commercially calculated — media careers in the advice industry.
The AskApril column became a global sensation: four books, thousands of original published columns, and featured commentary in more than 50 major media outlets. The New York Times. The Wall Street Journal. The Washington Post. The Los Angeles Times. USA Today. Bustle. Elite Daily. Yahoo. Men’s Health. BravoTV.
Two months after launching AskApril, April published her first book and became a best-selling author. Within months, media requests for interviews grew to a waiting list. And faster than a blink of an eye — April Masini, the renowned political operative and acclaimed TV/Film executive — became April Masini the relationship expert, Ask April advice columnist, four-time best-selling author, and the go-to expert on multiple subjects to the world’s most important media outlets.
Editors returned to April for a simple reason: CREDIBILITY. April Masini was not selling anything. People went to April for advice. They stayed for the truth. Unapologetic. Unembellished. Unscripted. Always direct, honest, and grounded in real-life experience.
Bustle and Elite Daily alone — publishers reaching more than 88 million Millennial and Gen Z readers — have featured April’s advice more than 1,000 times. Across just six media platforms, her work reaches an estimated 1.172 billion readers. By the time she stepped back in 2018, her combined readership was measured in the billions, crossing every demographic boundary unrestricted by age, race, sex, sexual orientation, religious background, social status, education, or income level.
In less than two years April Masini had become the go-to expert for The New York Times, The Wall Street Journal, and USA Today — and one of the most quoted advice experts in the world.
Interview requests were Wait Listed, as the media (not April) expanded April’s area of expertise to include etiquette, workplace, politics, celebrities, money matters, and more.
April Masini’s influence grew so pervasive that The Dictionary was using (and still is using) “April Masini” as the definitive example to explain the words ‘expert’ and ‘relationships’, as well as the phrase ‘what it takes’.
April Masini’s Credibility Brings Corporate Trust at the Highest Level
April’s authenticity did not go unnoticed. Rather than seeking opportunities, major global corporations sought her out. April Masini never applied for spokesperson roles, nor did she rely on agents or managers. Instead, her reputation for integrity became her strongest currency, earning the attention of some of the world’s most respected brands — underscoring April’s crossover appeal resonating across demographics, media platforms, topics, corporate America and popular culture simultaneously.
Proctor and Gamble, one of the world most respected corporations, sought April out and introduced it’s “The Voice of Experience Campaign” in The Wall Street Journal, P&G saying, “A unique thought leader, with April Masini as our Dating Expert, guys will receive the advice they need to have a dating life to be envied.”
TD Bank, voted the USA’s most trusted bank, announced its national campaign, saying: “Renowned advice expert, April Masini, who will analyze survey results and serve as ‘The TD Bank Love & Money Campaign Relationship Expert to the media.”
“April Masini is the most naturally gifted marketing strategist I have ever encountered.” — Thomas H. Patrick, Former Vice Chair, Merrill Lynch & Co.
“April proved a highly capable and extremely effective president.”
— Anthony Eames, retired President & CEO of Coca-Cola Ltd., subsidiary of the Coca-Cola Company
These are not soft endorsements. They are institutional validations from some of the world’s most scrutinized corporations.
April Masini IS Ask April - Sponsorship = Integrity
In September 2008, with an estimated 18,000 advice columns being read around the globe and multiple daily interviews with the worlds most important media outlets, April Masini founded Relationship Advice Forum, with Ask April.
Nowhere else was there an expert of April’s caliber answering readers questions, herself and completely fee free.
“How can you trust someone who needs you to stay dependent to stay in business?”
— April Masini
By 2010, April’s forum was renowned as the #1 expert answered, the most trusted relationship advice forum in the world.
Readers came to find answers. They stayed for the truth.
Since Day #1 April Masini has personally underwritten 100% of Relationship Advice Forum’s operational costs, stating, “if profit were the forum’s purpose, it would become a natural disincentive to helping people truly move on.”
By eliminating sponsorships entirely, the platform removes any motive beyond telling the whole truth, the first time, allowing RelationshipAdviceForum to demonstrate its worth through measurable impact and real-world performance, rather than revenue.
Unlike other platforms, April Masini does not want readers to return. April has said, “I do not sell paper maps or need readers to return”. Instead, her goal is to provide a solution and resolution, with clarity and a direction for how to move forward with their life.
In short: April gives readers Waze. {Waze is a freely accessible, real-time direction that helps people navigate life more independently.}
In 2018 April Masini did the unimaginable again. Having attained a level of acclaim and success that most can only dream of —- she walked away from it all.
Ask April Returns with Relationship Advice Forum — #1 Best Company to Watch 2026
When a website goes offline for seven years, conventional wisdom says it is gone. The domain authority degrades. The audience scatters. The algorithm forgets. For any ordinary platform, a seven-year absence is a death sentence.
Relationship Advice Forum is not an ordinary platform.
And April Masini is not an ordinary operator.
What followed proved to be more than a just a challenge to the profit driven platforms offering fee based help — April’s return demonstrated the staying power of a purpose driven brand, the value of institutional trust and a second meteoric rise of Ask April.
Within 36 hours Relationship Advice Forum had reclaimed Google’s 1st page for twelve key phrases. At 72 hours, the first page number had doubled. {There are screenshots to prove it.}
This was no algorithmic fluke, but a validation of the unshakable reputation and credibility of April Masini and Ask April. A brand built with purpose, dedicating over 80,000 uncompensated hours, providing honest answers and guidance to anyone who Asked April for help.
12 days after reopening, RelationshipAdviceForum was named one of the Top 20 Best Companies to Watch in 2026.
Note: On March 19, 2026 April’s Relationship Advice Forum was crowned: #1 Best Company to Watch In 2026.
November 12, 2025, three weeks after re-opening, April Masini was awarded ‘The 2026 Most Inspiring Leader in Entertainment”.
In the first quarter of 2026, April Masini received another 14 awards.
400,000 readers came to Relationship Advice Forum to Ask April for advice. All 400,000 remained for the truth.
April Masini Raises the Bar on the Relationship Advice Forum.
Today, Relationship Advice Forum is more than an advice platform. It is a dual-purpose ecosystem that delivers immediate, unsponsored guidance to the public while operating as a living classroom where young adults gain real-world skills through hands-on leadership training.
Rather than prioritizing credentials or formal degrees, Masini’s organization emphasizes demonstrated performance.
“Degrees have nothing to do with aptitude.” — April Masini
Participants are given real responsibilities early, allowing them to build practical skills that translate directly into professional opportunities.
“A college certificate does not make someone successful. Results do.” — April Masini
This structure transforms what might otherwise be a conventional advice website into a live operational classroom.
Never before available real resume-building, with documented references and proof of hands-on training at the United States #1 Best Company to Watch in 2026, Relationship Advice Forum— hosted and sponsored by April Masini.
Relationship Advice Forum is one-of-one. There is no other outlet that exists at this nexus of truth, service, and human development.
The JV Session (Junie-Vicki) ) Integrated for Acceleration Session: A New Standard in Human Development.
Exclusive to Relationship Advice Forum: the first-of-its-kind mentorship and rapid English proficiency advancement combined into one — with one-on-one sessions with retired American C-Suite executive Vicki Kosnoski, handpicked and recruited by April Masini.
Available to team members after six months, The JV Session integrates mentorship, life coaching, and accelerated English proficiency development into a single, intensive experience. At its core is Vicki Kosnoski, a seasoned American C-suite executive whose one-on-one sessions have become a defining element of the program.
“Vicki has a unique ability to transform how individuals see themselves and what they believe they can achieve,” April notes.
But the impact extends beyond skill-building. These sessions operate at a deeper level—instilling confidence, clarity, and a renewed sense of self-worth.
“Her focused, undivided attention sends a powerful message,” April adds. “You are seen. You are valued. And you are capable of far more than you imagine.”
Through this initiative, Relationship Advice Forum is not only advancing professional capabilities, but also creating access to high-level mentorship for individuals who might otherwise never encounter it. The result is a rare convergence of opportunity, discipline, and belief—delivered with the same uncompromising commitment to purpose that defines the broader RelationshipAdviceForum ecosystem.
The Global Brand Called April Masini – The Woman Behind Ask April
Behind the broken records and first of their kind agreements brokered, behind the accolades and statistics, the 18,000 published columns, the billion-plus readers, and the legislative victories, lies a woman driven by a profound sense of purpose. April believes she was blessed with usual capabilities that demand responsibility. Her life reflects her belief that a successful life is not measured by the possessions one gains, but by the impact one makes.
The people who work for April Masini speak about her in terms of transformation.
She is famously tireless. The assistants recount stories of going days without sleep, working alongside them to ensure a project’s success.
“April doesn’t just work with you, but invests in you,” says assistant Erinfolami Yusuf. “She makes you better at who you are.”
Sanjida Afrin, the Director of Online Development, puts it: “April doesn’t place limits on people; but removes them.” Saba Sajjad, a team board member, adds: “April doesn’t lead through authority. She leads through belief.”
*April Masini’s Motivation: “I’m driven by impact, not income… The feeling I get from giving someone the courage to fly… is additive in ways money will never be.”
She barely sleeps and operates at an intense pace, driven by firsthand experience of how her work repeatedly reshapes and elevates people’s lives.
*April Masini’s Definition of Success: “Success isn’t money or titles. Success is measured in level of impact.”
*April Masini’s Hope: “I hope people remember me for being someone who cared more, tried harder, worked longer, and used my life to create meaningful opportunities for others… and, in doing so, inspired them to accomplish things they never imagined they could.”
April Masini often says, “One’s most valuable asset is a credible reputation.”
And April Masini has spent a lifetime building hers by delivering on promises that others were too afraid to make.
April Masini only sees I-M-POSSIBLE.